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Opulent Events by Gracie

The Unique and Exclusive Advertising Value
Of Planner of Events.com Sponsorship

Planner of Events.com offers unique, well-priced, custom-designed and targeted Event Planning advertising options that reach your customer during the pivotal event planning stage.  This resourceful site is the most visited by prospective visitors.

It offers Event advertisers, through the format of exclusive sponsorship, this opportunity is given to increase your business in your sector of event and meeting industry.

Reach Consumers Before They Start Planning...
Often A Full Year Before

There are many offline ways to advertise your venue, hotel, product, and all other event related services. The common route is still to place ads in the numerous, on-line ads, glossy magazines and brochures that consumers pick up. By the time your ad is seen, they have already made their decision regarding venue selection, photography, and "must-have" event ideas.

Businesses tend to buy ads or publicity placement on the major wedding listing websites and newspapers of more influential markets like Wedding Style and Smart Meetings late in the season. It's expensive and it misses the reality of how people plan events...

They use the Web. Compare targeted online Event advertising with other sources provided in this Bridal & Wedding Market Report article issued by National Mail Order Association...

Bridal Market Overview

INTRODUCTION

The wedding industry - considered a true “recession-proof” industry - generates in the United States over 60 billion dollars a year in wedding and ceremony related expenses (this figure does not include the honeymoon, which is estimated to be between 4 and 8 billion dollars a year.)

In the past, the typical engaged woman was 21, lived at home and had her wedding mostly planned by her mother. But now, the bride-to-be is mostly older and has more money to spend, making this an attractive demographic for advertisers. Bridal magazines are responding to these changes by expanding beyond the typical ad markets and promotions.

A major focus of the industry has been to grow the wedding market beyond its traditional categories of linens, small appliances, and cookware, embracing all home products, such as major appliances, furniture, and consumer electronics. 

A 1999 Millennium Report conducted by Brides Magazine’s found that while brides and grooms represent only 2.6% of all households in the United States, they account for up to 70% of major household items purchased.  

However, we need to keep in mind that though the wedding industry is huge in terms of dollars, it is often difficult to track exactly where that money is being spent. This is because the industry is made up of multiple smaller enterprises like caterers, wedding consultants, dresses, jewelry, various beauty suppliers (hair, makeup), photographers, favors/bridesmaids gifts, music, honeymoon related, etc. In addition, many of these smaller enterprises also do other events and don’t necessarily break their business down into wedding versus non-wedding. 


WEDDING INDUSTRY STATISTICS

ENGAGEMENT STATISTICS

  • The average engagement in the United States lasts 15 months.
  • During the engagement period, couples buy:

           o $4 billion in furniture

           o $3 billion in house wares      

           o $400 million in tableware

  • $19 billion is spent buying presents at wedding gift registries.
  • The average amount spent on a bridal gown is $800.
  • Tuxedos are typically purchased 5-6 months after the wedding gown.
  • Bridesmaids' gowns are general purchased 3-4 months in advance of the event.
  • One third of engaged couples retain a wedding consultant.

WEDDING STATISTICS

  • Every year an average of 2.4 million weddings are performed in the U.S. (approx. 150,000 per year in Canada).
  • Today's median age for first-time brides is 25 years. For grooms, it's 27 years.
  • Second marriage median age is brides 35 years, grooms 38 years.
  • The average amount spent on a traditional American wedding now is over $30,000.
  • 67% of women continue to wear the same fragrance they wore on their wedding day.
  • The number 1 wedding city in the U.S. (and number 2 in the world) is Las Vegas with an average of 114,000 weddings per year (the number 1 in the world is Istanbul, Turkey with 166,000)
  • The number 2 wedding city in the U.S. is Gatlinburg, TN with 42,000 weddings.
  • The number 3 wedding city in the U.S. is New Orleans, LA with an average of 36,000 marriages. Source: Association for Wedding Professionals Int'l http://afwpi.com/wedstats.html

Marriages by the month:

June is the most popular month for weddings, followed by August, May, September, and October.

January 4.7%
February 7.0%
March 6.1%
April 7.4%
May 9.8%
June 10.8%

July 9.7%
August 10.2%
September 9.6%
October 9.4%

November 7.4%
December 7.8%


In areas where there are harsher winters, the percentage of weddings November through March substantially decreases.

Source: Greeting Card Association


Wedding Costs by Category:

  • Reception 28.3%
  • Consultant 15.0% (if hired)
  • Wedding Rings 11.5%
  • Photography/Video 6.6%
  • Bridal Gown 6.1%
  • Music 5.2%
  • Flowers 4.6%
  • Bridal attendants' apparel 4.5%
  • Rehearsal dinner 4.2%
  • Men's formal wear 3.2%
  • Invitations 2.8%
  • Attendants' gifts 2.1%
  • Mother of the bride apparel 1.7%
  • Bride's veil 1.6%
  • Clergy and ceremony fees 1.2%
  • Limousine 0.9%
  • Groom's attire 0.8%            

Source: Association of Bridal Consultants


HONEYMOON STATISTICS

  • Among couples who choose a traditional wedding, 99 percent take a honeymoon.
  • Couples spend an average of $4,000 on their honeymoon. That's three times as much as the average U.S. adult spends on a vacation.
  • The length of an average honeymoon is nine days.
  • 37 percent of honeymoon trips are to domestic locations; 63 percent are foreign.
  • Half a million couples will celebrate a destination wedding this year.
  • Most frequently chosen honeymoon destinations are: 

           o Caribbean 34% 

           o Hawaii  33%

           o Bahamas 20.2%

           o Jamaica  17%

           o The Cayman Islands 10.5%

           o Aruba 8%

           o Mexico 7%

           o U.S. Virgin Islands  7%

           o British Virgin Islands 7%

           o St. Marten 5.6%

           o Europe 4%

           o Puerto Rico 3.8%

           o Bermuda 3%

  • The items that honeymoon bound couples were most likely to purchase included: 

           o Wardrobe - 71%

           o Swimsuit - 69% 

           o Sunglasses - 69%

           o Sunscreen - 58% 

           o Luggage - 50%

           o Video Camera - 37% 

           o Still camera - 31%

           o Sports gear & equipment - 7%

 Transportation Used for Honeymoon:

           o Airplane - 76%

           o Rental Car - 60%

           o Their own car - 16.5%

           o Ship/Boat - 27%

           o Railroad - 3%

Most Popular Honeymoon Activities:

          o Visiting a new place for sightseeing, restaurants, entertainment and                                nightlife- 75%

          o Beaches and Lakes - 45%

          o Casinos - 20%

          o Cruises - 25%

          o Golf/Sports vacation - 10%

          o Skiing trips - 5%


WEDDING MAGAZINE STATISTICS

  • At a national level, brides buy over 7.5 million bridal magazines per year.
  • Brides buy 4 to 6 issues of their favorite bridal magazine.
  • Most bridal publications are purchased from bookstores and newsstands.
  • The “pass along” value of bridal magazines is an average of 8 to 10 people.
  • Over 80% of all Brides and Grooms use the Internet to assist in planning some portion of their wedding.
  • The engaged couple who spends between $15,000-$23,000 is computer literate and has attended or graduated from college.                                       


  • CONSUMER BEHAVIOR 
  • The wedding industry is estimated to generate $35 billion in sales from wedding rings, wedding apparel, flowers, receptions, honeymoons, gifts and other related expenses. It also generates $70 billion a year in purchases related to new life together, such as insurance, financial services, automobiles, etc.

More than ever before, today's bride begins planning her wedding online.

Wedding Products 

The following list depicts the range of common wedding products any business can sell the bride-to-be:

  • Invitations and Announcements
  • Marriage Certificates
  • Bridal Memory Books
  • Guest Books and Pens
  • Photo Albums
  • Ring bearer Pillows
  • Flower girl Baskets
  • Cake Tops
  • Toasting Glasses
  • Unity Candles
  • Gloves
  • Garters
  • Wedding CDs and Tapes
  • Dyeable shoes and purses
  • Bridesmaids and Ushers Gifts
  • Reference Books and Planners
  • Wedding Bubbles and Bells
  • Single Use Cameras
  • Favors
  • Jewelry for bride and attendants

If you want to reach this high spending market, you need to (pair up with us Planner of Events.com).

It's an absolute must for anyone selling Wedding, Events and Meeting related products or services, or items that consumers will be looking for.

The largest disadvantage, though, of offline "pre-visit" print media, is that it is intrusive. It reaches your audience at a time when most are likely not considering an event. On the Web, your Event advertising reaches a highly targeted audience specifically when they are searching for Event-related information about your sector, whether that is economical invitations, ultra-high-end floral, mid-priced reception venue and so forth.

The right website has the power to reach those highly-targeted customers, and more of them, 24x7x52. It takes persistent, repetitive, and positive exposure by a trusted authority who shares the passion to deliver the results that your advertising dollars have long sought.

Why Advertise With PlannerofEvents.com?
Nearly Everyone Researches Their Event Needs Online

The consumer is typically well-heeled, Web-savvy and is disproportionately from the NorthEast US. PlannerofEvents.com attracts mid-to-high-end consumers who are either new at planning an event or who are long-term event planners.

The site "patiently" waits, ready to reach your future customer when s/he does pre-visit Web research, whether it's in December or in August (many research during the engagement season for their wedding plans).

PlannerofEvents.com Reaches Your Customer Before They Travel

PlannerofEvents.com connects with readers before they book a venue, photographer, hire florist, etc. They find PlannerofEvents.com at the start of researching their next big event, hunting for tips and recommendations.

These are exactly the visitors that you want. And you may reach them exclusively, giving you a strong edge over your direct competition.

The Unique Flavor of PlannerofEvents.com
Will Remain A Non-Commercial Product Of Passion

Plannerofevents.com, a product of Opulent Events by Gracie, was started in 2012. Since then, it has been a labor and product of passion. PlannerofEvents.com reviews favorite technology, party ideas, hot trends, venues/hotels and other event products and services.  With Gracie’s supervision, the site recounts their discoveries in the industry.

Visitors enjoy the unique flavor of the site, often pre-shopping and printing out what to do on their upcoming event. They are intelligent, engaged, well-to-do and intend to plan an event within the next 12 – 15 months. They are the audience you want to reach.

This is not a "commercial" website, so there are few sponsorship opportunities. Plannerofevents.com seeks a small number of quality partners, on a category-exclusive basis, who want to create win-win-win promotional partnerships.

Why is PlannerofEvents.com limiting the opportunities? The philosophy is simple...

"Never lose what PlannerofEvents.com is all about... Relax while we do the work."

Sponsorship Opportunities and Rates

Plannerofevents.com is accepting a limited number of sponsorships on an exclusive basis in each category (ex., mid-priced photography, luxury floral, 5-star hotels). You must truly have an excellent product or service. Plannerofevents.com will not work with a company that would result in consumers having a sub-par experience during their experience of planning an event.

Ad rates are based on...

  • traffic (site-wide or specific pages)
  • value to the sponsor
  • ad format/size/prominence.

Contact Plannerofevents.com by completing the form below. Together, we can build a program that...

  • brands your business
    -and-
  • direct-response markets your product straight to your prospective clientele.

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